William is a digital marketing strategist living in Manhattan. He was raised in Vienna, VA, a suburb of Washington, D.C, and has lived in Boston, New York, and Paris. As a teen, William spent his time organizing photoshoots, researching fashion, and exploring D.C. It was during these years that William found his passion for culture, the brands that diffuse it, and the people who create those brands.

William studied at Boston College, but this passion brought him to New York soon after his freshman year. He received his undergraduate degree in Media, Culture, and Communications with a minor in the Business of Entertainment, Media, and Technology from New York University in 2022. William's journey to understand and map the current zeitgeist brings him to study the industries of media, hospitality, commerce, and the arts.